For our client G-yachts' exclusive event at the Monaco Grand Prix, our team devised an effective communications strategy, combining graphic design, e-mail marketing and social networking presence. This approach capitalized on the excitement of the event to boost brand awareness.
2023
DOMAINE
Events
SERVICES
Communication strategy, Graphic design, Content creation, E-mail marketing, Social networks
FINDINGS
The challenge was to exploit the excitement generated by the Monaco Grand Prix to reinforce G-yachts' brand image and recognition as a leading figure in the luxury yachting industry. We had to communicate the exclusivity of the event while ensuring maximum visibility.
OBJECTIVE
Our mission was to raise G-yachts' profile by leveraging the event to position the brand as synonymous with luxury, exclusivity and unique experiences. By implementing striking visual communications, a targeted marketing strategy and a dynamic online presence, we sought to create a buzz around the event, while highlighting G-yachts' commitment to its customers and partners. The success of this strategy not only strengthened G-yachts' positioning, but also contributed to forging stronger links with its prestigious clientele.
