For the Monaco Yacht Show, G-Yachts' flagship event, we deployed a comprehensive communications strategy. Through a dynamic presence on Instagram and LinkedIn, the production of authentic content capturing the essence of the event, and the development of digital and print materials, our mission was to maximize the impact and visibility of G-Yachts.
2023
DOMAINE
Event
SERVICES
Communication strategy, Graphic design
FINDINGS
Make the Monaco Yacht Show an exceptional showcase for G-Yachts, by communicating the unique atmosphere of the show and highlighting their expertise.
OBJECTIVE
Reinforce G-Yachts' position as a major player in the luxury yachting industry, while ensuring fluid and engaging communication with their audience, for a memorable show experience.
